I’ve been discussing business stuff with my friend Adam for roughly 30 years at this point. In that much time, we’ve managed to develop a bit of our own jargon and we’re able to reference all kinds of things we’ve experienced. Adam’s concept of “a quantity of one” has come up again and again in different contexts and business situations.

In my own business experience, I’ve gone from printing thousands of a paperback book, to being able to cost-effectively digitally print 200 copies, to now being able to super cheaply print a single copy of a paperback with CreateSpace.

Currently I’m working on card and board game ideas, and it is just now becoming possible to cost-effectively print a single deck of cards or board game.

In the interview below, I’ve tried to ask Adam some questions to get a more generic description of his “Quantity of One” concept.

This video shows me opening the package with the deck of cards that was referenced in the discussion. It was printed by TheGameCrafter, a company that is able to print games and game components (cards, boards, boxes, and more) one at a time.

A quick discussion with Adam Post about his QTYONE concept, recorded on September 16, 2016.
You can listen to the discussion here or download the mp3.
The transcript (minus some “ums”) is below.


For some context on this, that deck that you saw was printed with TheGameCrafter.
They can do: “Look it’s a finished product! Quantity of one.”
And I know we’ve discussed this a lot before, you were the one who actually pointed out to me — I think it was years ago — the importance of a quantity of one.
Any of your thoughts in the moment about being able to produce something in a quantity of one and sell it?

Quantity of one is the ultimate leverage when you’re producing something. The whole purpose of any business — whether it’s a restaurant or a manufacturing company or a distribution company — is to be able to service one order at a time. All the resources, all the coordination, all the investment, all the problems, all the efforts, everything you’re doing, is so that you can produce a series of quantities of one.

So if you have a methodology for producing a quantity of one and you can remarket that and make money, it’s fantastic. Because you can do that without tremendous amounts of investment. Which is why micro publishing and micro production is a great thing.

You’ve also said in a previous conversation about this that all business is an aggregation.

That’s the same concept, really. All business is an aggregation of operations, people, concepts, and interaction with the producer to the customers. So you’re always the producer, there’s always someone buying something — whether they’re the consumer or not’s a different story. They may not be the end user, but they’re the customer — they’re buying something. So you’re aggregating
the systems, the processes, the men, and the machinery to make that quantity of one or series of quantities of one.

Anything else you want to add? That really covered it though.

Don’t be a fool, stay in school.